Design for Target Audience

Designing for Adults

"Tailoring a website to adults is generally straightforward. If it is accessible and usable by modern standards, then it will likely be useful to them.

Unlike younger users, adults are much less drawn to animation and sound (favoring text over visuals).

Unlike older users, they put less value on research and study and more on getting answers as quickly as possible. Ironically, then, it is more difficult to engage this age group than others."

One of the central principles of web design is usability, and while it would be incorrect to assume that all of your visitors have the same ideas, goals and perceptions, we still have to generalize to some extent so that we can make timely decisions.

Dawson, A. (2011)

Bibliography

Dawson, A. (2011). Designing for Different Age Groups. Available: http://sixrevisions.com/web_design/designing-for-different-age-groups/. Last accessed Feb 2016.

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